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advisor to founders
Sanoop runs Founder Evolution - a multi-session 1:1 program - for founders of early stage companies. He understands that while founders are developing fast-growing tech platforms, they are still human. He helps clarify the founder’s top priorities, identify blind spots, and provides them with the mental space to reflect. His ultimate role is to partner with the founder on creating a bespoke action plan that has benefits back to them individually and the business.
He draws on a career in business to make his engagements practical. At Google he managed two of the fastest growing verticals at YouTube in ANZ/SEA - Kids and Learning. He advised Top Creators with 1M+ subscribers, negotiated deals with studios, broadcasters, brands, sports leagues, and governments. He worked with a cross-functional team to land the YouTube Kids app in 5 markets, quickly becoming the #1 App for Kids, while maintaining a 4.5-star rating in the App Store. At Cartoon Network, Sanoop was Director of Content Strategy, where he led commercial affairs for the development and production of new animated Kids TV series, films, and shorts in APAC. Sanoop began his career at NBCUniversal in New York and Los Angeles.
He holds a BA in Economics from Emory University and completed an Executive Coaching program at the University of Cambridge. Sanoop is based in London, UK.