Sarah is currently, the General Manager of Digital & Media at the Australian Football League (AFL).

 

Leading a large passionate team, Sarah is responsible for the digital strategy and operation for all content production & distribution, media technology & publishing platforms and oversees the commercial and marketing efforts for the broader industry. Prior to sport, Sarah has spent close to 20 years working in digital, media technology and advertising in Sydney and London.

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Passionate about workplace culture and diversity & inclusion, Sarah is also the founder of Wyse Women, a professional network promoting gender quality by increasing the participation of senior women in the workforce.